I work in our Seattle Showroom and want to share a story of one of my clients, whom I’ll call ‘John’ for the purposes of this story. Many years ago, John purchased a modest A/V receiver and modest speakers for a surround sound set-up. When John purchased his first system, he attached his perception of value to the decision-making process. His decisions led to neither the cheapest product on the market nor the most expensive—and for a time, he was satisfied.
Initially, John saw the power conditioner as merely a thing you needed to stop power surges. But, once he heard it actually made the equipment sound better — now he wondered, what if everything else could be improved by the same degree or even more, what would that experience be like? And so the journey began. This journey involved many intermediate steps, for John there was value in each step because he experienced performance differences that mattered to him.
John’s most recent upgrade was easily the most expensive of all, and he agonized more about it than any other previous upgrade because of it. Eventually, John justified his purchase by what he was able to experience from his system every day. It provided him with a source of enjoyment, relaxation, and escape from life’s stresses—more than he even knew was possible. And as world-class as his system is now, I have no doubt that ultimately he will want to experience something even better. As his salesperson, I am very gratified to know that I am contributing to his enjoyment of life.
Scott Wallace, Sales
Definitive Audio
Seattle Showroom
